3 Highly Effective Copywriting Classes You Must Know
Don't let copywriting intimidate you, ever, because even the greats are challenged. Not too long ago, one of the best copywriters wrote a sales letter over 20 times. His client just didn't like it, so he was obliged to try again so many times. You really shouldn't let this story scare you, or think that you will fail as well. Improve your knowledge and keep writing your articles and always test.
The third part of AIDA is desire, and sales cannot happen without it because people buy based on emotions. It is important to create the desire you need with your benefit bullets. This is a necessary aspect of your equation and you need to make sure that your bullets are written to create a huge impact on the reader. Desire can also be created through the use of illustrative story that shows your solution to their problems.
As a copy writer you have lots of methods of creating desire and your job is to figure out the best way to do that for what you want to sell. This is where you decide which emotion should be the most highly targeted. Fear is one of your best emotions on which to play when you want to present things in a problem/solution way because that involves a human's most basic instinct. You can try to create fear by talking about the potential for loss and other things. The concept of a tagline in Internet marketing can also be thought of as a USP as well. If you're going to write online copy, this is a concept that you need to get used to. You simply have to know how to write unique selling propositions or USPs. Learning about this concept from credible sources is something that you will need to do. There is website more to it than you think. A powerful benefit must be conveyed to your target market with your tagline. What's your most powerful, and relevant, benefit your business offers? Remember, it has to be unique and distinguishes you from all your competition.
So you think the copywriting is the most important determinant in making sales? If you do, then you are not correct and it's actually about number three in importance. The most powerful aspect of any copy is the offer that gets made, which isn't surprising because a few different factors come into play here. First of all, money is always the topmost thing in people's minds when they are trying to decide whether or not to make a purchase. The person is also usually trying to figure out what sort of benefit there is in it for them. People are trying to figure out how much the offer is going to give them for what they end up spending. Yes, the offer is always the one thing that will be the deciding factor. The quality of your site's traffic is also high up on the list.
What is the most amusing is that copywriting has almost started to be viewed as a mechanism for lower class parts of marketing projects. It's easy to find people with this attitude throughout a variety of well known marketing forums. What makes this highly ironic is that these are the same people who liberally employ copywriting mechanisms within their own marketing work. Even when you just write articles, you can make more conversions within this important marketing arena.